RedBull AD Campaign

Digital Photography

Procreate - Photoshop 2023

For this assignment, I had to brainstorm an AD campaign concept centered around a theme, a product, and a concept of my choice.

I chose RedBull.

Color Palette

I wanted to keep RedBull’s modern color palette for brand authenticity.

Typography

I chose Roboto for its clean, modern, and highly legible appearance. Its minimal sans-serif form does complement the bold product photography without competing for attention.

1st Design

I wanted the background to shift from lighter gray to a darker gray/black so the colorful cans contrast effortlessly. What didn’t fit in with the advertisement is the gray typography.

2nd Design

The typography is still slightly too dark for what I wanted. Instead, I wanted all of the viewer’s attention on the product.